PROJECT: 2024 GLOBAL CAMPAIGN
CLIENT: PUMA
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR  FILM PHOTO VISUAL IDENTITY MOTION DESIGN
FULL CASE STUDY + CREDITSFrom pitch to, to award, to production, to final product, Caleb was instrumental in crafting and executing PUMA’s 2024 global campaign. Involved heavily in nearly every aspect, from photography, motion design, brand identity, production, vfx, copy, and more.  





Bespoke motion Identity system
Comprehensive guidebook developed to ensure global cohension across the entire PUMA ecosystem. 
Oversaw and directed the VFX for the films


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