PROJECT: 2024 GLOBAL CAMPAIGN
CLIENT: PUMA
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR  FILM PHOTO VISUAL IDENTITY MOTION DESIGN
FULL CASE STUDY + CREDITSFrom pitch and award, to production and post, Caleb was instrumental in crafting and executing PUMA’s 2024 global campaign. Involved heavily across the entire project, from photography, motion design, brand identity, production, vfx, copy, and more.  



HERO FILM:



CASE STUDY FILM:



Directed the VFX across the films
Comprehensive guidebook developed to ensure global cohension across the entire PUMA ecosystem. 
Bespoke motion Identity system



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❶PUMA
❷Netflix
❸MATTE❹Cartier
❺Adidas
❻Disney ❼Loose Work
❽Genesis House
➒W  Hotels➓prisoner wine