PROJECT: W PRESENTS CONCERT SERIES
CLIENT: W HOTELS
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR - VISUAL IDENTITY
Tasked with creating a standout and reusable brand Identity for a recurring concert series, Caleb directed and designed the complete brand Identity, ensuring a modular approach that can be adapted by the regional teams per event.





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❶PUMA
❷Netflix
❸MATTE❹Cartier
❺Adidas
❻Disney ❼Loose Work
❽Genesis House
➒W  Hotels➓prisoner wine