PROJECT: BRAND IDENTITY
CLIENT: GENESIS HOUSE
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTORCaleb led the brand refresh for Genesis house, crafting a new design sytstem with meticoulous precision. The new Identity came to life across physical signage within the space and printed materials as well as digitally across all social and web.




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❶PUMA
❷Netflix
❸MATTE❹Cartier
❺Adidas
❻Disney ❼Loose Work
❽Genesis House
➒W  Hotels➓prisoner wine