PROJECT: 2024 GLOBAL CAMPAIGN
CLIENT: PUMA
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR  FILM PHOTO VISUAL IDENTITY MOTION DESIGN
FULL CASE STUDY + CREDITS
2024 From pitch and award, to production and post, Caleb was instrumental in crafting and executing PUMA’s 2024 global brand campaign. Involved heavily across the entire project, from photography, motion design, brand identity, production, vfx, copy, and more.  



HERO FILM:



CASE STUDY FILM:



Directed the VFX across the films
Comprehensive guidebook developed to ensure global cohension across the entire PUMA ecosystem. 
Bespoke motion Identity system



FEATURED PROJECTS  FEATURED PROJECTS  FEATURED PROJECTS  FEATURED PROJECTS  FEATURED PROJECTS  FEATURED PROJECTS  FEATURED PROJECTS  FEATURED PROJECTS  

LAUNDRY SAUCE PUMA
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