PROJECT: Skylrk x Target - Juice Charger
CLIENT: SKYLRK
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR
Leading up to Coachella 2026, SKYLRK partnered with Target to release a magsafe battery pack for IPhones. To launch and promot the new product, a rollout campaign was developed to create a library of assets and a hero 15s edit. The CGI assets were crafted with an International team, coming together under the creative direction of Caleb.