PROJECT: Justin Bieber x Coachella Billboards
CLIENT: SKYLRK
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR + DESIGNER
To promote Justin Bieber headlining at Coachella 2026, a series of 4x billboards were commisioned to line the highway leading to the festival. Caleb led the creative direction and design of these In direct collaboration with Justin and his team.