PROJECT: Skylrk Speed Demon
CLIENT: SKYLRK
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR
For the launch of the SKYLRK Speed Demon line of sunglasses, Caleb led the creative direction and production of the rollout assets, Including static and motion of each of the 5x color ways.

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PROJECT: Skylrk x Target - Juice Charger 
CLIENT: SKYLRK
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR
Leading up to Coachella 2026, SKYLRK partnered with Target to release a magsafe battery pack for IPhones. To launch and promot the new product, a rollout campaign was developed to create a library of assets and a hero 15s edit. The CGI assets were crafted with an International team, coming together under the creative direction of Caleb.

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PROJECT: SKYLRK x Shark Ninja 
CLIENT: SKYLRK
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR
Launching at Coachella 2026, SKYLRK partnered with Shark Ninja to create a custom and limited edition ChillPill™.  Caleb led the creative direction and production of the rollout assets, Including static and motion of each of the 5x color ways. 

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PROJECT: Justin Bieber x Coachella Billboards 
CLIENT: SKYLRK
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTOR + DESIGNER
To promote Justin Bieber headlining at Coachella 2026, a series of 4x billboards were commisioned to line the highway leading to the festival. Caleb led the creative direction and design of these In direct collaboration with Justin and his team.