PROJECT: Long Live The Original
CLIENT: PRISONER WINE
AGENCY: MATTE PROJECTS
ROLE: CREATIVE DIRECTOR DIRECTOR WRITER
Leading the campaign from pitch through production, Caleb concepted, wrote, and directed the photo and motion deliverables. Crafting a set of visuals that tie the brand directly to handcrafted mastery. Opting to use real paint on canvas, over digitally created textures led to a unique campaign that spoke directly to the care and quality of the product. Intentionally choosing to avoid any and all AI, every texture was hand painted.
BTS: