PROJECT: BRAND IDENTITY
CLIENT: MOOSE KNUCKLES
AGENCY: MATTE PROJECTS
ROLE: ASSOCIATE CREATIVE DIRECTORCaleb helped lead the brand refresh for Moose Knuckles, with the challenge of refining and pushing forward a more polished and uniformed look that can act as a base for their future growth. Previously, their brand Identity had been scattered across forgotten docs, email threads, and and pile of miss-matched PDFs. Through the course of this project, we reimagined their art direction, refined the logo suite + type treatment, rewrote the copy and tone-of-voice principles, and developed a clear strategy to tie it all together.